WEBSITE PRIVACY POLICY

HMV Canada Inc ("HMV Canada") has developed this Privacy Policy in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for the websites hmv.ca and hmvdigital.ca.

We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is also used to gather broad, aggregated demographic information. Our site may use cookies to make sure you don't see the same ad repeatedly. We use cookies to deliver content specific to your interests, to save your password so you don't have to re-enter it each time you visit one of our sites, and for the other purposes set out below.

We use cookies to remind us who you are and to find your account information in our database when you access a service so you do not need to log in at every visit. This helps us to provide you with service tailored to your specific needs and interests. A cookie is created when you register for a service.

We use cookies to estimate our audience size. Your browser is given a unique cookie that helps us determine whether yours is a repeat visit or a first visit. We use cookies to determine the browser the visitor uses so the site can be designed to work properly with the most common versions of different browsers. Advertisers that place ads on our sites may use cookies

The registration forms on our sites may require users to give us a unique username and password. To post a message by using an e-form, an email address is also required.

Our sites contain links to third party sites. We are not responsible for the privacy practices or the content of such third party sites. Third party co-branded sites and content partner sites may have privacy policies independent of our Privacy Policy. This Privacy Policy extends only to data collected on pages hosted on our website servers. Information which we collect on our sites may be aggregated and shared with third party trading partners, co-branded sites, and advertisers. However, this aggregated information does not contain personally identifiable information.

The online surveys and contests on our sites may ask visitors for such information as contact information (like their email address), and demographic information (like their postal code, age, occupation, income level or personal preferences). We may use contact data from our surveys or contests to send information about our company and promotional material from some of our partners, sponsors or advertisers. Your contact information may also be used to contact you when necessary and may be shared with other affiliated companies. Only HMV Canada has access to your personal information. Users may opt-out of receiving future e-mail communications. Please see the choice/opt-out section below.

Demographic and profile data is used to tailor the visitor experience at our sites and to display the content according to the visitor's preferences. This information is shared with advertisers on an aggregate basis only.

Our sites may make chat rooms, forums, message boards and/or news groups available to their users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.

Our sites have reasonable security measures in place to protect against loss, misuse and interception by third parties. HMV Canada assumes no liability for interception, alteration or misuse of information transmitted over the Internet.

Our site are not marketed to or directed towards children. Nevertheless, it is possible for children to publicly post or distribute personally identifiable contact information without prior parental consent within chat rooms, forums, message boards, and/or news groups. No communication, however, will be sent to anyone or information collected from anyone who indicates that they are younger than 16 years old without their parents' permission.

In the Registration process where we request information about the visitor, our site provides users the opportunity to opt-out of receiving email or other forms of communications from HMV Canada.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this Web site, you can contact:

Privacy Officer,

HMV CANADA INC.

110-5401 Eglinton Avenue West

Toronto, Ontario M9C 5K6

Canada

privacyofficer@hmv.ca